25+ Real OKR Examples for Different Teams

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heirarchy of circles to demonstrate 25 real okr examples

An overview of OKRs

OKRs (Objectives and Key Results) are a collaborative goal-setting framework used by teams and organizations to set challenging, ambitious goals with measurable results. OKRs are how you track progress, create alignment, and encourage engagement around measurable goals.  

OKRs are a statement of intent by any team in your organization. It’s a public way of announcing what the team is going to work on and who will be accountable for its success or failure. 

At the company level, OKRs act as a north star for your organization and are goals that count on efforts from every level of the business. 

Setting company OKRs allows individual teams to set goals that help drive those overarching objectives while preserving their autonomy and enabling their own development and growth. 

Breaking down OKRs

OKRs are made up of two components:  

  • Objective: what you’re trying to accomplish
  • Key results: how you’ll measure whether you achieve the objective

When writing OKRs, use this format: 

We will (objective) as measured by (key results) illustration

Objectives need to be clear, inspiring, and easy to rally around. The golden rule of writing objectives is that any reasonable person should be able to understand the objective’s aim and motivation at a glance. 

Think of your objective as a strategic theme, a qualitative statement of what is to be achieved. An objective should be significant, concrete, and action-oriented, designed to propel the organization in the desired direction. 

A key result (KR) is measurable and verifiable; there’s always a definitive answer to whether it’s achieved. Setting around three KRs for an objective is a reasonable place to start, and you’ll want a specific person to be accountable for its success.  

Learn more in our article What are OKRs? Objectives and Key Results Explained.

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In the following sections, we'll explore more than 25 OKR examples at the company, department, and function levels.

Company OKR examples

Adopting a company OKR strategy helps keep three perspectives in mind — mission, vision, and business system integration. The objective should be aspirational (derived from the mission and vision), while the key results should be attainable with respect to department and team OKRs.  

Example 1

  • Objective: Bring in more, send out less 
  • Objective description: As a first step towards profitability, we need to become cash-flow positive
  • Key result 1: Increase cash collection to $1.2m
  • Key result 2: Expenses below $1.1m
  • Key result 3: Quarterly growth at 40%

Example 2

  • Objective: Skyrocket growth mode 
  • Objective description: Consistent scaling means consistently crushing the fundamentals
  • Key result 1: Keep the MoM revenue growth above 19% 
  • Key result 2: 100% customer renewal rate 
  • Key result 3: Keep the OPM (Operating Profit Margin) above 15%

Example 3

  • Objective: Delight our customers
  • Key result 1: Achieve an NPS of >24 from our customers
  • Key result 2: Increase customer Net Retention to >100%
  • Key result 3: Achieve product engagement measured by >80% WAU

Need more examples? Check out our article on company OKR examples.

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Customer success OKR examples

Customer success professionals ensure people using your product or service are equipped to make the most of their investment.

As the wants and needs of the customer frequently change, so do the demands of the customer success team. OKRs bring a proactive, goal-centered focus to the customer success team, helping drive outcomes ahead of the ever-shifting demands of the customer.

Example 1

  • Objective: Increase engagement with new customers
  • Key result 1: Triple communication open rate in-product from 6% to 18%
  • Key result 2: Triple follow-up meetings booked per week to 24
  • Key result 3: Achieve service quality rating of 9.5 or higher
  • Key result 4: Reduce response time by 300% 

Example 2

  • Objective: Deliver a world-class customer support experience
  • Key result 1: Achieve a CSAT of 90%+ for all tier-1 tickets
  • Key result 2: Decrease first response from 1hr to <45mins
  • Key result 3: Resolve 95% of tier-2 support tickets in under 24 hours
  • Key result 4: 100% of support reps maintain a personal CSAT of 95% or more

Example 3

  • Objective: Ensure customer support is a high-performance team
  • Key result 1: Maintain a weekly support group ESI/Pulse score of 8 or greater
  • Key result 2: Promote 2 customer support reps to managers to customer success managers
  • Key result 3: Recruit and hire 3 amazing new customer support reps

Need more examples? Check out our article on customer success OKR examples.

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Design OKR examples

Design has a direct correlation to the impact of visual communication. Poor design can undermine the most powerful messages while great design improves the time and engagement users experience messages.

Exploring the result of outputs (the creative) is critical in design OKRs.

Example 1

  • Objective: Flawless sign-up flow
  • Objective description: To increase the revenue, we need to make trial sign up frictionless - all of our customers come from trials
  • Key result 1: Reduce the number of steps to sign up for trial
  • Key result 2: Increase the percentage of completed sign ups
  • Key result 3: Reduce number of inputs during the trial

Example 2

  • Objective: Captivate and capture visitors with the new website
  • Objective description: We need to launch our new and improved website and make sure the design grabs the user's attention and users spend the necessary time on it
  • Key result 1: Average Session Duration > 1 min
  • Key result 2: Bounce Rate < 40%
  • Key result 3: Cart Abandonment Rate < 60%

Need more examples? Check out our article on design OKR examples.

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Engineering OKR examples

Engineers and software developers focus on optimization and reducing bottlenecks. OKRs for engineering teams will have an ambitious focus on preventing and correcting mishaps, as well as removing friction from the user experience.

Outcome-based key results here are easier to justify since the roles are rooted in performance versus output.  

Example 1

  • Objective: Be the bug spray 
  • Objective description: Our product should not inhibit someone’s progress 
  • Key result 1: Less than 10 open critical bugs 
  • Key result 2: Fix customer reported bugs in less than 7 days 

Example 2

  • Objective: Faster than F1, reliable like a mule 
  • Objective description: More speed = less friction 
  • Key result 1: Average uptime of all services 
  • Key result 2: Average page load under 2 seconds

Need more examples? Check out our article on engineering OKR examples.

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Finance OKR examples

Emphasizing the outcome over output mentality in finance is crucial. Finance OKRs that lean too much on vague, qualitative pursuits tend to look like tasks. 

Balancing KPIs with OKRs will prevent your goals from becoming overly qualitative, but also keep your focus on the future. 

Example 1

  • Objective: Laser focus on the budget
  • Objective description: Make sure we hit the main components of the budget
  • Key result 1: Expenses on budget
  • Key result 2: GAAP revenue on target
  • Key result 3: World-class cash collections 

Example 2

  • Objective: Accounting scores A+’s
  • Objective description: High quality accounting is the key to a good accounting health. By setting quality as priority for our Accounting team, we aim to focus on quality over speed.
  • Key result 1: 100% invoices accuracy
  • Key result 2: 100% audit recommendations implemented
  • Key result 3: 100% GL account reconciliation

Want to learn more? Check out our article on finance OKR examples.

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HR OKR examples

HR ensures every individual feels prepared and deeply engaged in the vision and mission set out by the executive leaders. OKRs ensure a transparent core for all members of the organization, fulfilling their need for purpose.

Example 1

  • Objective: Recruit world class talent
  • Objective description: Bring in the top talent to take us to the next level
  • Key result 1: Create the target list of 20 people
  • Key result 2: Approach 20 people from the target list
  • Key result 3: Hire 7 people from the target list

Example 2

  • Objective: Our employees are engaged
  • Objective description: Make every voice heard, every person seen
  • Key result 1: 30% increase in eNPS compared to the previous year
  • Key result 2: 100% completion rate on the quarterly engagement survey
  • Key result 3: 100% attendance on the feedback workshops for all teams
  • Key result 4: 100% employee engagement rate

Need more examples? Check out our article on HR OKR examples.

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Marketing OKR examples

Marketers need objectives that connect to higher-level company goals, focused on the underlying performance drivers for marketing. Questioning whether a metric is impactful, or vanity is crucial for marketing OKRs.

Example 1

  • Objective: Flood the pipeline
  • Objective description: Widen the top of the funnel in order to hit the sales targets
  • Key result 1: Generate 4,300 leads
  • Key result 2: Bring in 140k people to the website
  • Key result 3: Generate 2,800 MQLs

Example 2

  • Objective: When you hear (idea), you think (your brand)
  • Objective description: Build the brand with curated content for our industry
  • Key result 1: Grow blog subscribers list to 5,000
  • Key result 2: Place 3 owned content pieces in media or other online publications
  • Key result 3: Increase social media followers by 50%

Example 3

  • Objective: Boost customer acquisition on the website
  • Key result 1: Improve the recommendation engine items CTR from 23% to 40%
  • Key result 2: Decrease funnel churn rate from 63% to 50%
  • Key result 3: Improve net promoter score from 8.1 to 9.5 points

Want more examples? Check out our article on marketing OKR examples.

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Operations OKR examples

Operations professionals serve the entire organization — the operations team’s biggest challenge is prioritizing tasks and initiatives for growth and development. 

OKRs align operations teams to the greater strategy of the organization and channel their energy toward the work that matters. 

Example 1

  • Objective: Limit bureaucracy in the contract management process
  • Key result 1: Review 10 sections in the standard contract for risks
  • Key result 2: Reduce contract negotiation work time by 200%
  • Key result 3: Resubmit 10 long-term contracts with timeline improvements

Example 2

  • Objective: Improve meeting quality in the department
  • Key result 1: Audit 12 departmental meetings in Q4
  • Key result 2: Collect 100 anonymous survey responses
  • Key result 3: Create a resource FAQ for at least 6 teams
  • Key result 4: Host 2 leadership syncs informed by audit findings 

Example 3

  • Objective: Improve internal document management
  • Key result 1: Choose and launch new document sharing platform
  • Key result 2: Move 100% of existing documents from file servers to new system
  • Key result 3: Have each team create its directory structure for documents and share it with the wider organization

Need more examples? Check out our article on operations OKR examples.

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Product management OKR examples

OKRs for product management help product teams remain focused on company goals and user experience. Finding that critical balance is at the heart of effective product OKRs.

Example 1

  • Objective: Users love our product
  • Objective description: Our customers become our brand advocates
  • Key result 1: Everyone on the team owns an OKR
  • Key result 2: We are tracking 270 key results
  • Key result 3: Reduce number of inputs during the trial
  • Key result 4: Committed OKRs at 100% attainment

Example 2

  • Objective: Increase the delivery speed of the new features
  • Key result 1: Increase the sprint team velocity from 27 to 35 points
  • Key result 2: Reduce bugs-per-feature metric from 1.4 to .8
  • Key result 3: Reduce average lead time from product feature definition to delivery by 7 weeks

Need more examples? Check out our article on product management OKR examples.

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Sales OKR examples

OKRs bring new depth to sales. The number is a performance indicator, but the number itself is not a measure of performance. 

Sales OKRs should focus on the impact of the numbers — activity, efficiency, effectiveness, and structure.

Example 1

  • Objective: Bullseye on sales targets
  • Objective description: We need to finish the year with strong sales numbers
  • Key result 1: Hit $740k MRR (monthly recurring revenue )
  • Key result 2: Close 130 new customers
  • Key result 3: Hit $2.5m in new bookings

Example 2

  • Objective: Emerge from the market shadows
  • Objective description: Becoming a market leader definitely doesn’t happen overnight, but takes careful planning and hard work
  • Key result 1: Increase MRR by $200,000
  • Key result 2: Keep monthly customer churn below 5%
  • Key result 3: Lower overall expenses by 5%

Example 3

  • Objective: Implement SDR social selling process
  • Key result 1: Generate 75 SQLs to sales executives
  • Key result 2: Generate >$185,000 in qualified pipeline through social selling techniques
  • Key result 3: Successfully train 5 SDRs on social selling practices as measured by passing the Sprout training segment

Want to learn more? Check out our article on sales OKR examples.

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Get started with OKRs

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