30+ Real OKR Examples for Different Teams

We've created over 30 different objective and key results examples based on real-world scenarios. 

In this article, we'll give you a general overview of OKRs if you're not familiar. Then, we'll explore example OKRs in a variety of teams and departments:

• Company OKR examples
• Customer success OKR examples
• DE&I OKR examples
• Design OKR examples
• Engineering OKR examples
• Finance OKR examples
• HR OKR examples
• Marketing OKR examples
• Operations OKR examples
• Product management OKR examples
• Sales OKR examples

Let's get started.

OKRs (Objectives and Key Results) are a framework used by teams and organizations to set challenging, ambitious, collaborative goals with measurable results. An OKR framework helps you track progress, create alignment, and encourage engagement around measurable goals.  

OKRs are a public way of establishing what the team is going to work on and who will be accountable for the success or failure of the strategy.  

At the company level, OKRs act as a north star for your organization and are goals that count on efforts from every level of the business. 

Setting company OKRs allows individual teams to set goals that help drive those overarching objectives while preserving their autonomy and enabling their own development and growth. 

Breaking down OKRs

OKRs are made up of two components:  

• Objective: what you’re trying to accomplish
• Key results: how you’ll measure whether you achieve the objective

When writing OKRs, use this format: 

Objectives need to be clear, inspiring, and easy to rally around. The golden rule of writing objectives is that any reasonable person should be able to understand the objective’s aim and motivation at a glance.

When looking at objective and key results examples, try to imagine ways to make the statements less generic and more inspiring.

Your objective is a strategic theme, a qualitative statement of what is to be achieved. An objective should be significant, concrete, and action-oriented, designed to propel the organization in the desired direction. 

A key result (KR) is measurable and verifiable; there’s always a definitive answer to whether it’s achieved. Setting around three KRs for an objective is a reasonable place to start, and you’ll want a specific person to be accountable for its success.  

For objective and key results examples, ensure the goals are both quantitative and ambitious.

Learn more in our article What are OKRs?

In the following sections, we'll explore more than 30 OKR examples at the company, department, and function levels.

Adopting a company OKR strategy helps keep three perspectives in mind — mission, vision, and business system integration. The objective should be aspirational (derived from the mission and vision), while the key results should be attainable with respect to department and team OKRs.  

Company OKR example 1

• Objective: Bring in more, send out less 
• Objective description: As a first step towards profitability, we need to become cash-flow positive
• Key result 1: Increase cash collection to $1.2m
• Key result 2: Expenses below $1.1m
• Key result 3: Quarterly growth at 40%

Company OKR example 2

• Objective: Skyrocket growth mode 
• Objective description: Consistent scaling means consistently crushing the fundamentals
• Key result 1: Keep the MoM revenue growth above 19% 
• Key result 2: 100% customer renewal rate 
• Key result 3: Keep the OPM (Operating Profit Margin) above 15%

Company OKR example 3

• Objective: Delight our customers
• Key result 1: Achieve an NPS of >24 from our customers
• Key result 2: Increase customer Net Retention to >100%
• Key result 3: Achieve product engagement measured by >80% WAU

Need more examples? Check out our article on company OKR examples

Customer success professionals ensure people using your product or service are equipped to make the most of their investment.

As the wants and needs of the customer frequently change, so do the demands of the customer success team. Using OKRs — such as the OKR samples used below — bring a proactive, goal-centered focus to the customer success team, helping drive outcomes ahead of the ever-shifting demands of the customer.

Customer success OKR example 1

• Objective: Increase engagement with new customers
• Key result 1: Triple communication open rate in-product from 6% to 18%
• Key result 2: Triple follow-up meetings booked per week to 24
• Key result 3: Achieve service quality rating of 9.5 or higher
• Key result 4: Reduce response time by 300% 

Customer success OKR example 2

• Objective: Deliver a world-class customer support experience
• Key result 1: Achieve a CSAT of 90%+ for all tier-1 tickets
• Key result 2: Decrease first response from 1hr to <45mins
• Key result 3: Resolve 95% of tier-2 support tickets in under 24 hours
• Key result 4: 100% of support reps maintain a personal CSAT of 95% or more

Customer success OKR example 3

• Objective: Ensure customer support is a high-performance team
• Key result 1: Maintain a weekly support group ESI/Pulse score of 8 or greater
• Key result 2: Promote 2 customer support reps to managers to customer success managers
• Key result 3: Recruit and hire 3 amazing new customer support reps

Need more OKRs examples? Check out our article on customer success OKR examples

The impact of DE&I on your organization is unquestionable, yet difficult to measure.

Our sample OKRs for DE&I can help you track employee engagement, alignment with company strategy, and the efficiency of your culture-focused efforts.

DE&I OKR example 1

• Objective: Build the company's reputation as a great place to work
• Key result 1: Initial benchmark survey participation rate > 85%
• Key result 2: Hold two workplace DEI training with participation rate at 100%
• Key result 3: Improve new-hire applicants within diversity threshold by 15%
• Key result 4: Collaborate with marketing to create content strategy for DE&I

DE&I OKR example 2

• Objective: Underrepresented (UR) group presence is felt in leadership
• Key result 1: Recruit at least 2 junior leaders from UR groups by EOQ
• Key result 2: Unconscious bias training for hiring managers and decision makers completion rate at 100% by EOQ
• Key result 3: Increase number of UR employees in leadership training programs by 50%

DE&I OKR example 3

• Objective: Full DEI education, without compromise 
• Key result 1: 100% participation in DE&I harassment training
• Key result 2: 100% participation in DE&I emotional intelligence training
• Key result 3: Revamp and implement new interview training by EOQ

Check out more examples in our full DEI OKRs article

Design has a direct correlation to the impact of visual communication. Poor design can undermine the most powerful messages while great design improves the time and engagement users experience messages.

Exploring the result of outputs (the creative) is critical in design OKRs.

Design OKR example 1

• Objective: Flawless sign-up flow
• Objective description: To increase the revenue, we need to make trial sign up frictionless - all of our customers come from trials
• Key result 1: Reduce the number of steps to sign up for trial
• Key result 2: Increase the percentage of completed sign ups
• Key result 3: Reduce number of inputs during the trial

Design OKR example 2

• Objective: Captivate and capture visitors with the new website
• Objective description: We need to launch our new and improved website and make sure the design grabs the user's attention and users spend the necessary time on it
• Key result 1: Average Session Duration > 1 min
• Key result 2: Bounce Rate < 40%
• Key result 3: Cart Abandonment Rate < 60%

Design OKR example 3

• Objective: Rebrand consistency is top notch
• Key result 1: Implement a branded design guide by mid-quarter
• Key result 2: Ensure 80% adherence to design guide by EOQ
• Key result 3: Template out 5 presentation guides for re-use

Need more objective and key results examples? Check out our article on design OKR examples

Engineers and software developers focus on optimization and reducing bottlenecks. OKRs for engineering teams will have an ambitious focus on preventing and correcting mishaps, as well as removing friction from the user experience.

Outcome-based key results here are easier to justify since the roles are rooted in performance versus output.  

Engineering Team OKR example 1

• Objective: Be the bug spray 
• Objective description: Our product should not inhibit someone’s progress 
• Key result 1: Less than 10 open critical bugs 
• Key result 2: Fix customer reported bugs in less than 7 days 

Engineering OKR example 2

• Objective: Faster than F1
• Objective description: More speed = less friction 
• Key result 1: Average uptime of all services 
• Key result 2: Average page load under 2 seconds

Engineering OKR example 3

• Objective: Boost data security
• Key result 1: Maintain zero data breach incidents
• Key result 2: Increase data recovery rate from 90% to 100%
• Key result 3: Decrease backup time by 50% QoQ

Need more sample OKRs? Check out our article on engineering OKR examples

Emphasizing the outcome over output mentality in finance is crucial. Finance OKRs that lean too much on vague, qualitative pursuits tend to look like tasks. 

Balancing KPIs with OKRs will prevent your goals from becoming overly qualitative, but also keep your focus on the future. 

Finance OKR example 1

• Objective: Laser focus on the budget
• Objective description: Make sure we hit the main components of the budget
• Key result 1: Expenses on budget
• Key result 2: GAAP revenue on target
• Key result 3: World-class cash collections 

Finance OKR example 2

• Objective: Accounting scores A+’s
• Objective description: High quality accounting is the key to a good accounting health. By setting quality as priority for our Accounting team, we aim to focus on quality over speed.
• Key result 1: 100% invoices accuracy
• Key result 2: 100% audit recommendations implemented
• Key result 3: 100% GL account reconciliation

Finance OKR example 3

• Objective: Quarterly analysis is smooth sailing
• Key result 1: Define 3-5 quarterly improvements for reporting
• Key result 2: Host a beginning and end of quarter workshop on reporting with >85% attendance
• Key result 3: Implement 3 custom reporting templates 

Want more OKRs examples? Check out our article on finance OKR examples

HR ensures every individual feels prepared and deeply engaged in the vision and mission set out by the executive leaders. OKRs ensure a transparent core for all members of the organization, fulfilling their need for purpose.

HR OKR example 1

• Objective: Recruit world class talent
• Objective description: Bring in the top talent to take us to the next level
• Key result 1: Create the target list of 20 people
• Key result 2: Approach 20 people from the target list
• Key result 3: Hire 7 people from the target list

HR OKR example 2

• Objective: Our employees are engaged
• Objective description: Make every voice heard, every person seen
• Key result 1: 30% increase in eNPS compared to the previous year
• Key result 2: 100% completion rate on the quarterly engagement survey
• Key result 3: 100% attendance on the feedback workshops for all teams
• Key result 4: 100% employee engagement rate

HR OKR example 3

• Objective: Create a new and improved PTO Policy
• Key result 1: Hire a virtual assistant for admin needs
• Key result 2: Evaluate 5 solutions for leave tracking
• Key result 3: Achieve 95% satisfaction rate of the new system

Need more OKR samples? Check out our article on HR OKR examples

Marketers need objectives that connect to higher-level company goals, focused on the underlying performance drivers for marketing. Questioning whether a metric is impactful, or vanity is crucial for marketing OKRs.

Marketing Team OKR example 1

• Objective: Flood the pipeline
• Objective description: Widen the top of the funnel in order to hit the sales targets
• Key result 1: Generate 4,300 leads
• Key result 2: Bring in 140k people to the website
• Key result 3: Generate 2,800 MQLs

Marketing OKR example 2

• Objective: When you hear (idea), you think (your brand)
• Objective description: Build the brand with curated content for our industry
• Key result 1: Grow blog subscribers list to 5,000
• Key result 2: Place 3 owned content pieces in media or other online publications
• Key result 3: Increase social media followers by 50%

Marketing OKR example 3

• Objective: Boost customer acquisition on the website
• Key result 1: Improve the recommendation engine items CTR from 23% to 40%
• Key result 2: Decrease funnel churn rate from 63% to 50%
• Key result 3: Improve net promoter score from 8.1 to 9.5 points

Marketing OKR example 4

• Objective: Improve the SEO ranking
• Key result 1: Achieve #1 place for top 3 relevant keywords
• Key result 2: Add 50 new referral links
• Key result 3: Increase DR score from 37 to 50 on Ahrefs
• Key result 4: Increase the referral traffic from 3,800 to 7,500 visitors

Want more example OKRs? Check out our article on marketing OKR examples

Operations professionals serve the entire organization — the operations team’s biggest challenge is prioritizing tasks and initiatives for growth and development. 

OKRs align operations teams to the greater strategy of the organization and channel their energy toward the work that matters. 

Operations OKR example 1

• Objective: Limit bureaucracy in the contract management process
• Key result 1: Review 10 sections in the standard contract for risks
• Key result 2: Reduce contract negotiation work time by 200%
• Key result 3: Resubmit 10 long-term contracts with timeline improvements

Operations OKR example 2

• Objective: Improve meeting quality in the department
• Key result 1: Audit 12 departmental meetings in Q4
• Key result 2: Collect 100 anonymous survey responses
• Key result 3: Create a resource FAQ for at least 6 teams
• Key result 4: Host 2 leadership syncs informed by audit findings 

Operations OKR example 3

• Objective: Improve internal document management
• Key result 1: Choose and launch new document sharing platform
• Key result 2: Move 100% of existing documents from file servers to new system
• Key result 3: Have each team create its directory structure for documents and share it with the wider organization

Need more objective and key results examples? Check out our article on operations OKR examples

OKRs for product management help product teams remain focused on company goals and user experience. Finding that critical balance is at the heart of effective product OKRs.

Product management OKR example 1

• Objective: Users love our product
• Objective description: Our customers become our brand advocates
• Key result 1: Everyone on the team owns an OKR
• Key result 2: We are tracking 270 key results
• Key result 3: Reduce number of inputs during the trial
• Key result 4: Committed OKRs at 100% attainment

Product management OKR example 2

• Objective: Increase the delivery speed of the new features
• Key result 1: Increase the sprint team velocity from 27 to 35 points
• Key result 2: Reduce bugs-per-feature metric from 1.4 to .8
• Key result 3: Reduce average lead time from product feature definition to delivery by 7 weeks

Need more OKRs examples? Check out our article on product management OKR examples

OKRs bring new depth to sales. The number is a performance indicator, but the number itself is not a measure of performance. 

Sales team OKRs should focus on the impact of the numbers — activity, efficiency, effectiveness, and structure.

Sales OKR example 1

• Objective: Bullseye on sales targets
• Objective description: We need to finish the year with strong sales numbers
• Key result 1: Hit $740k MRR (monthly recurring revenue )
• Key result 2: Close 130 new customers
• Key result 3: Hit $2.5m in new bookings

Sales OKR example 2

• Objective: Emerge from the market shadows
• Objective description: Becoming a market leader definitely doesn’t happen overnight, but takes careful planning and hard work
• Key result 1: Increase MRR by $200,000
• Key result 2: Keep monthly customer churn below 5%
• Key result 3: Lower overall expenses by 5%

Sales OKR example 3

• Objective: Implement SDR social selling process
• Key result 1: Generate 75 SQLs to sales executives
• Key result 2: Generate >$185,000 in qualified pipeline through social selling techniques
• Key result 3: Successfully train 5 SDRs on social selling practices as measured by passing the Sprout training segment

Want to see more OKR samples? Check out our article on sales OKR examples

Quantive empowers modern organizations to turn their ambitions into reality through strategic agility. It's where strategy, teams, and data come together to drive effective decision-making, streamline execution, and maximize performance.    

As your company navigates today’s competitive landscape, you need an Always-On Strategy to continuously bridge the gap between current and desired business outcomes. Quantive brings together the technology, expertise, and passion to transform your strategy and playbooks from a static formulation to a feedback-driven engine for growth.    

Whether you’re a fast-growing scale-up, a mid-market business looking to conquer, or a large enterprise looking for innovation, Quantive keeps you ahead – every step of the way. For more information, visit www.quantive.com.