Product Management OKR Examples

OKRs (Objectives and Key Results) help product teams set collaborative goals, focused on crucial improvements, progress makers, and alignment to product strategy. Product management OKRs (and product OKRs) help reverse engineer what will bring the most value for customers, creating tangible measurements for success.

Learn more about what OKRs are and how to use them

If you’re looking to maximize value generation, think about leveraging product OKRs for your management teams. Track development, ensure alignment with corporate strategy, and optimize for outcome-focused project management, all using OKRs in product management.

Building a great product isn’t just about great output. A product OKR will align with other customer-value-focused departments, like Sales, Customer Success, and Marketing. Generating the greatest value while not becoming a task service is the biggest challenge product team OKRs can help you solve. 

Product OKRs management connect to the organizational strategy. Without product OKRs, teams operate in silos. This leads to tasking away inefficiently as the product strategy exists in a disconnected bubble, slowing the overall progress of the product team. 

Product management OKRs drive real impact because they are outcome focused. 

Rather than checking off boxes or following a to-do list, product team OKRs broaden the perspective of your entire organization on what you seek to achieve.  

Creatig product OKRs during a launch phase, for example, are more execution-driven and ideal for a product team that has developed and aligned its strategy. 

Conversely, product OKRs for user research are a better fit for planning and alignment phases, as they occur prior to a first-time product release. OKRs in product management give teams the choice based on maximizing value output. 

Since a product takes on various shapes and structures depending on the company, defining an overarching strategy for product OKRs is challenging.

For each product scenario, marketing and sales teams will have different approaches (conversion vs. awareness). Having alignment with these departments is important, but creating real impact is about connecting with the team closest to your customers: customer success.  

Setting product team OKRs requires syncing with customer success, marketing, and sales leaders. By aligning and building cross-functional OKRs between departments, product teams can ensure maximum value delivery for the customer.

Finally, your organization’s size and scale affect your product management OKRs. With startup and SMB OKRs, product management will focus on product launches and map the market. Enterprise product OKRs, however, may focus on operations, growth, and revenue targets. 

Connecting OKRs in product management to the corporate strategy is the guiding rule.  

OKR focus areas give product management teams different approaches to generating value:

• Product launch OKRs
• User research OKRs
• Development and design OKRs
• Release management OKRs
• Engagement and customer satisfaction OKRs
• Operations and enablement OKRs

Check out all our product management OKRs examples below. 

OKRs for product launches

Product management OKR example 1

• Objective: Successfully launch the new product
• Key result 1: Conduct 30 customer development interviews
• Key result 2: Review 10 usage videos via UserTesting.com and summarize it internally
• Key result 3: Do 2 training sessions on the new product for marketing and sales teams
• Key result 4: Review 15 customer requirements documents from product marketing

Product management OKR example 2

• Objective: Develop a new product vision
• Key result 1: Interview 50 prospective customers and get their initial feedback
• Key result 2: Get usability score above 8/10 on UX mockups from 20 prospective customers
• Key result 3: Specify 5 elements in UX mockups to increase product's usage engagement
• Key result 4: Get internal feedback score of 10/10 from the sales team

OKRs for user research

Product OKR example 1

• Objective: Find product market fit for Scorpio
• Key result 1: Conduct a design sprint to generate and test the solution
• Key result 2: Validate new design patterns with 15 existing customers
• Key result 3: Conduct 15 problem interviews with buyers that match our ideal customer profile (ICP)

Product OKR example 2

• Objective: Implement thorough user testing of our product
• Key result 1: Conduct 15 live usability testing interviews with the paper prototype
• Key result 2: Receive 10 video interviews from Usertesting.com
• Key result 3: Integrate user testing into the pre-launch plan

OKRs for development and design 

Product management OKR example 1

• Objective: Increase the delivery speed of the new features
• Key result 1: Increase the sprint team velocity from 27 to 35 points
• Key result 2: Reduce bugs-per-feature metric from 1.4 to .8
• Key result 3: Reduce average lead time from product feature definition to delivery by 7 weeks

Product management OKR example 2

• Objective: Make our product team even better
• Key result 1: Develop and implement performance metrics for the team
• Key result 2: Increase unit-test coverage from 40% to 50%
• Key result 3: Reduce the deployment time from 20 mins to 2 min with automated CI/CD

OKRs for release management

Product manager OKR example 1

• Objective: Conduct a successful Scorpio product launch
• Key result 1: General availability of the product by XX date
• Key result 2: Achieve > 40 successful beta tests as measured by reviews of 4pts or more per tester
• Key result 3: Launch product with 90%+ of target features

Product manager OKR example 2

• Objective: Improve the product release process
• Key result 1: Reduce bugs found after the release by 30%
• Key result 2: Reduce the sign-up flow churn from 35% to 10%
• Key result 3: Improve the App Store rating of the new version from 4.0 to 4.5
• Key result 4: Improve NPS from 8.0 to 9.5

OKRs for engagement and customer satisfaction

Product team OKR example 1

• Objective: Drastically improve user onboarding
• Key result 1: Reduce trial abandonment from 42% to 30%
• Key result 2: Increase % of users who complete feature completion from 70% to 77%
• Key result 3: Improve trial conversion from 27% to 35%

Product team OKR example 2

• Objective: Increase user engagement
• Key result 1: Increase 1-month retention from 20% to 40%
• Key result 2: Increase average time in the product from 15 to 25 minutes per week
• Key result 3: Increase the average number of product page views from 8 to 10 per week

Product team OKR example 3

• Objective: Improve customer satisfaction
• Key result 1: Improve the NPS score from 8.0 to 9.5
• Key result 2: Reduce the number of support tickets per customer/mo from 2.7 to 2.2
• Key result 3: Complete >15 phone interviews with the churned clients
• Key result 4: Improve overall Capterra rating from 4.4 to 4.6

Product team OKR example 4

• Objective: Accelerate profit per customer
• Key result 1: Improve lifetime value (LTV) from $4000 to $5000
• Key result 2: Improve upsell/cross sell revenue from 14% to 18%
• Key result 3: Reduce churn by 5%
• Key result 4: Increase net retention by 4%
• Key result 5: Increase the gross profit margins from 65% to 75%

Product team OKR example 5

• Objective: Encourage users to refer our product
• Key result 1: Complete and publish 4 new user case studies from top tier clients
• Key result 2: Obtain 15 top tier commitments to do private references for prospects and analysts
• Key result 3: Obtain 25 new Capterra positive (4.5+ star) reviews

OKRs for operations and enablement

Product manager OKR example 1

• Objective: Increase product team learning
• Key result 1: Hold book club meeting and reviews every 6 weeks
• Key result 2: Conduct product management training session with 95% participation
• Key result 3: Complete 8 knowledge sharing session by team members

Product manager OKR example 2

• Objective: Create a dream product management team
• Key result 1: Increase internal team employee satisfaction score from 7.8 to 9.5
• Key result 2: Hold a release celebration event with more than 5 individual shout outs
• Key result 3: Implement the new agile delivery and discovery process for 2 teams

Product manager OKR example 3

• Objective: Share knowledge of our product management with the community
• Key result 1: Release 4 blog articles about our product team and engineering processes
• Key result 2: Host 3 local meetups
• Key result 3: Obtain 3 speaking slots for product management at industry conferences

Enhance your product management OKRs by leveraging OKR software, empowering precise goal-setting and continuous monitoring. 

With OKR software, you can define and communicate product objectives with clarity, track progress in real-time, and align these goals seamlessly with evolving product strategies. This fosters a culture of innovation, enabling your team to set ambitious yet achievable targets, and promoting accountability alongside sustained product growth.

Preview how your product-focused OKRs would manifest within an OKR software like Quantive Results:

Quantive empowers modern organizations to turn their ambitions into reality through strategic agility. It's where strategy, teams, and data come together to drive effective decision-making, streamline execution, and maximize performance.  

As your company navigates today’s competitive landscape, you need an Always-On Strategy to continuously bridge the gap between current and desired business outcomes. Quantive brings together the technology, expertise, and passion to transform your strategy from a static plan to a feedback-driven engine for growth.  

Whether you’re a visionary start-up, a mid-market business looking to conquer, or a large enterprise facing disruption, Quantive keeps you ahead — every step of the way. From OKR software to OKR consulting, we help your organization meet its goals. For more information, visit www.quantive.com.