Company OKRs Examples

OKRs (Objectives and Key Results) are a collaborative management methodology that helps companies set and achieve goals by driving alignment, enhancing focus, and promoting transparency. By illustrating the top priorities of the organization, company OKRs are the grounding point for business, department, and individual initiatives.

Learn more about what OKRs are and how to use them

Company level OKRs, however, are not meant to cover everything your organization needs to accomplish, as too many OKRs can unravel organizational efficiency through complexity and confusion. When done correctly, company OKRs prevent a significant vulnerability: misalignment. 

Without alignment at the top, departments and teams operate without direction and focus. Company wide OKRs help leadership connect with the most important goals and help individuals produce efficient and inspired work. 

The transparency of OKRs ensures accessibility to the company goals that guide the business, department, and individual goals. This is the first step in preventing misalignment, as each team knows what the other is working on at any given time.

OKRs also correct misalignment through cross-functional collaboration. The company level objective is supported by department initiatives that drive progress for the key results. Company wide OKRs require each department to work together to progress key results and their respective OKRs, pushing each team and individual in the same direction.

Through company OKRs, objectives provide the often-missing guiding light for each department, while key results give teams a quantifiable objective to push towards collaboratively. 

Company OKRs can be split into an annual and quarterly focus, usually with a mid-year review of the annual OKR. Depending on the structure of the organization, the CEO, COO, and/or Chief of Staff may create the initial draft of company OKRs with feedback from other c-suite executives to ensure OKRs aren’t created in a silo.

The key decision makers need to have an informed perspective on each department’s performance when determining where the company should focus. A growth-focused, Series C funded startup, for example, will need to focus on different areas than a 40-year established enterprise.  

While annual company wide OKRs are the support structure of your organization, they are far from “set and forget” goals. Changes in the competitive environment, shifting consumer demands, and other unaccounted-for variables (like a worldwide pandemic) require flexible company OKRs. Quarterly company OKRs allow for variety in “how” the annual company OKRs are achieved and “what” is happening in the market for your product or service. 

Company OKRs can be focused, quarterly or annually, on a selection of areas like:

• Growth initiatives
• Brand
• Culture
• Revenue
• Product
• Service

Check out all our example company OKRs below.  

Example company OKR: Growth

Example 1

• Objective: Become growth-obsessed 
• Key result 1: Decrease avg. net MRR churn by 25% 
• Key result 2: Compound MoM MRR growth of 15% 
• Key result 3: 2,000 Customers 

Example 2

• Objective: Kickstart growth mode
• Key result 1: Increase the company average deal size by 30% (with upsells)
• Key result 2: Reduce churn to less than 5% annually
• Key result 3: Successfully expand into APAC by establishing regional HQ in Singapore and hiring at least 3 sales/support staff

Example company OKR: Brand

• Objective: Delight our customers
• Key result 1: Achieve an NPS of >24 from our customers
• Key result 2: Increase customer Net Retention to >100%
• Key result 3: Achieve product engagement measured by >80% WAU

Company OKR examples: Culture

Example 1

• Objective: Build a great corporate culture
• Key result 1: Successfully launch OKR platform to provide transparency to company goals by having 70%+ users submit reflections within 3 weeks
• Key result 2: Achieve a weekly employee satisfaction / Pulse Score of >8
• Key result 3: Celebrate at least 3 “small wins” and "shout-outs" in every all hands meeting
• Key result 4: CEO and SVPs to complete monthly all-hands town hall and open Q&A meeting

Example 2

• Objective: Create an OKR-obsessed culture
• Key result 1: 90% of KRs are up to date every 2 weeks
• Key result 2: Average 70% progress on all OKRs
• Key result 3: Average OKR design score above 80 

Company OKR examples: Revenue

Example 1

• Objective: Achieve revenue targets through disciplined, profitable, and repeatable methods‍
• Key result 1: Hit company global sales target of $50 Million in New ARR
• Key result 2: Achieve >50% growth in channel sourced bookings
• Key result 3: Achieve >40% of Bookings target by Feb 28th
• Key result 4: Achieve 100% year-to-year sales growth in EMEA

Example 2

• Objective: Improve customer retention to drive up revenue 
• Key result 1: Improve product onboarding (product) 
• Key result 2: Target enterprise MQLs to improve customer life time (marketing) 
• Key result 3: Build a long-term nurture sequence (customer success)

Example company OKR: Product

• Objective: Launch the new product successfully in Q1
• Key result 1: Publish 5 new product customer case studies
• Key result 2: Obtain at least 20 new product customers with an average order size of >$25k
• Key result 3: Obtain Leader category status in the Gartner Magic Quadrant
• Key result 4: Win a “Best Product of the Year” award at the industry conference

Example company OKR: Customer service

• Objective: Create customers who love us as much as we love us
• Key result 1: Identify needs and design features to address them
• Key result 2: Address pain points and needs of the customer
• Key result 3: Improve and scale customer success cycle for current customers 

OKR software can improve your company's performance by facilitating smooth communication and collaboration among cross-functional teams. 

It ensures quick, transparent, and feedback-driven interactions for effective team coordination. Additionally, OKR software keeps your company aligned with changing circumstances, allowing strategic pivots through timely OKR progress tracking.

Let's take a quick look at what your company's OKRs would look like within a dedicated OKR platform like Quantive Results:

Quantive empowers modern organizations to turn their ambitions into reality through strategic agility. It's where strategy, teams, and data come together to drive effective decision-making, streamline execution, and maximize performance.  

As your company navigates today’s competitive landscape, you need an Always-On Strategy to continuously bridge the gap between current and desired business outcomes. Quantive brings together the technology, expertise, and passion to transform your strategy from a static plan to a feedback-driven engine for growth.  

Whether you’re a visionary start-up, a mid-market business looking to conquer, or a large enterprise facing disruption, Quantive keeps you ahead — every step of the way. For more information, visit www.quantive.com.