OKRs (Objectives and Key Results) are a collaborative management methodology that helps companies set and achieve goals by driving alignment, enhancing focus, and promoting transparency. By illustrating the top priorities of the organization, company OKRs are the grounding point for business, department, and individual initiatives.
Learn more about what OKRs are and how to use them
Company level OKRs, however, are not meant to cover everything your organization needs to accomplish, as too many OKRs can unravel organizational efficiency through complexity and confusion. When done correctly, company OKRs prevent a significant vulnerability: misalignment.
Without alignment at the top, departments and teams operate without direction and focus. Company wide OKRs help leadership connect with the most important goals and help individuals produce efficient and inspired work.
How OKRs solve company level challenges
The transparency of OKRs ensures accessibility to the company goals that guide the business, department, and individual goals. This is the first step in preventing misalignment, as each team knows what the other is working on at any given time.
OKRs also correct misalignment through cross-functional collaboration. The company level objective is supported by department initiatives that drive progress for the key results. Company wide OKRs require each department to work together to progress key results and their respective OKRs, pushing each team and individual in the same direction.
Through company OKRs, objectives provide the often-missing guiding light for each department, while key results give teams a quantifiable objective to push towards collaboratively.
How to set company wide OKRs
Company OKRs can be split into an annual and quarterly focus, usually with a mid-year review of the annual OKR. Depending on the structure of the organization, the CEO, COO, and/or Chief of Staff may create the initial draft of company OKRs with feedback from other c-suite executives to ensure OKRs aren’t created in a silo.
The key decision makers need to have an informed perspective on each department’s performance when determining where the company should focus. A growth-focused, Series C funded startup, for example, will need to focus on different areas than a 40-year established enterprise.
While annual company wide OKRs are the support structure of your organization, they are far from “set and forget” goals. Changes in the competitive environment, shifting consumer demands, and other unaccounted-for variables (like a worldwide pandemic) require flexible company OKRs. Quarterly company OKRs allow for variety in “how” the annual company OKRs are achieved and “what” is happening in the market for your product or service.
Examples of company OKR focus areas
Company OKRs can be focused, quarterly or annually, on a selection of areas like:
- Growth initiatives
Check out all our example company OKRs below.
Company OKR examples
Example company OKR: Growth
- Objective: Become growth-obsessed
- Key result 1: Decrease avg. net MRR churn by 25%
- Key result 2: Compound MoM MRR growth of 15%
- Key result 3: 2,000 Customers
- Objective: Kickstart growth mode
- Key result 1: Increase the company average deal size by 30% (with upsells)
- Key result 2: Reduce churn to less than 5% annually
- Key result 3: Successfully expand into APAC by establishing regional HQ in Singapore and hiring at least 3 sales/support staff
Example company OKR: Brand
- Objective: Delight our customers
- Key result 1: Achieve an NPS of >24 from our customers
- Key result 2: Increase customer Net Retention to >100%
- Key result 3: Achieve product engagement measured by >80% WAU
Company OKR examples: Culture
- Objective: Build a great corporate culture
- Key result 1: Successfully launch OKR platform to provide transparency to company goals by having 70%+ users submit reflections within 3 weeks
- Key result 2: Achieve a weekly employee satisfaction / Pulse Score of >8
- Key result 3: Celebrate at least 3 “small wins” and "shout-outs" in every all hands meeting
- Key result 4: CEO and SVPs to complete monthly all-hands town hall and open Q&A meeting
- Objective: Create an OKR-obsessed culture
- Key result 1: 90% of KRs are up to date every 2 weeks
- Key result 2: Average 70% progress on all OKRs
- Key result 3: Average OKR design score above 80
Company OKR examples: Revenue
- Objective: Achieve revenue targets through disciplined, profitable, and repeatable methods
- Key result 1: Hit company global sales target of $50 Million in New ARR
- Key result 2: Achieve >50% growth in channel sourced bookings
- Key result 3: Achieve >40% of Bookings target by Feb 28th
- Key result 4: Achieve 100% year-to-year sales growth in EMEA
- Objective: Improve customer retention to drive up revenue
- Key result 1: Improve product onboarding (product)
- Key result 2: Target enterprise MQLs to improve customer life time (marketing)
- Key result 3: Build a long-term nurture sequence (customer success)
Example company OKR: Product
- Objective: Launch the new product successfully in Q1
- Key result 1: Publish 5 new product customer case studies
- Key result 2: Obtain at least 20 new product customers with an average order size of >$25k
- Key result 3: Obtain Leader category status in the Gartner Magic Quadrant
- Key result 4: Win a “Best Product of the Year” award at the industry conference
Example company OKR: Customer service
- Objective: Create customers who love us as much as we love us
- Key result 1: Identify needs and design features to address them
- Key result 2: Address pain points and needs of the customer
- Key result 3: Improve and scale customer success cycle for current customers
How Quantive simplifies company level OKRs
Quantive is your bridge between strategy and execution. Founded on the objectives and key results (OKR) methodology, our Strategy Execution Platform is where businesses plan successful strategy, focus and align teams to it, and stay on the leading edge of progress.
As your company aims to achieve the best possible results by deploying company OKRs, you need a modern approach to run and change your business. The Modern Operating Model brings strategy, teams, and data together to help make decisions faster, optimize operations, and drive better business outcomes.
Whether you’re a large enterprise facing competitive disruption or a small business leading the innovative charge, Quantive helps get you where you want to go.
Ready to achieve the best possible? Start using Quantive for free.