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Serasa Experian's Organizational Transformation with Quantive Results

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Serasa Experian is the world’s leading global information services company.

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Information Services
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Quantive Results
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Transparency and alignment
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OKRs for us are a means of transforming mindsets, not only a method to better execute strategy.

Flavio Balestrin
Vice President of HR, Serasa Experian


Looking to rapidly grow their already successful business, Serasa Experian needed an organizational transformation. They had the strategy and the right people for growth, but they were missing a single source of truth for their data to help them measure execution against their strategy. 

The company was also struggling to drill down to key objectives in a transparent manner. They needed a better solution to transform the process and increase the speed at which they developed, adapted, and activated strategies across the enterprise. 


In 2020, Serasa engaged Quantive's strategy execution platform, Quantive Results, to drive organizational change towards an outcome-focused organization. They utilized the simplicity of Quantive Results to align with leadership’s vision and set five objectives and 30 key results.  

One of the biggest selling points for Serasa was Quantive Results’ ability to integrate with their complete data stack and provide one central place for all KPIs. Not only did this make reporting less manual and time-consuming, it also gave them better accuracy and they could now report instantaneously with little to no lift, which transformed their previous reporting framework. 

In addition, 47% of Serasa employees agreed meeting time was spent more efficiently and 49% said communication around reporting became clearer and more transparent.


After implementing Quantive to help with strategy execution, Serasa saw monumental success and growth within the first two years of their transformation. Serasa attributed this to the improved alignment and focus Quantive Results facilitated across their organization. 

Some of the results they achieved were:

  • The ability to view objectives in Quantive Results improved results tracking and transparency across the organization by 67%
  • 90% of teams own OKRs
  • The Enterprise Credit Score Team has a 93/100 engagement score — one of the highest scores by a company using Quantive Results 
  • Streamlined onboarding and reduced ramp time for new hires by using Quantive Results
  • Bug SLAs cut in half from three to one-and-a-half months because of the collaborative opportunities Quantive Results provided

Quantive is your bridge between strategy and execution. Founded on the objectives and key results (OKR) methodology, our Strategy Execution Platform is where businesses plan successful strategy, focus and align teams to it, and stay on the leading edge of progress.

As your company looks to achieve the best possible results, you need a modern approach to run your business and change your business. The Modern Operating Model brings strategy, teams, and data together to help make decisions faster, optimize operations, and drive better business outcomes.

Whether you’re a large enterprise facing competitive disruption or a small business leading the innovative charge, Quantive helps get you where you want to go.

Ready to achieve the best possible? Start using Quantive for free.

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