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Quantive launches Quantive StrategyAI, the world’s first strategic intelligence platformRead the blog to learn more

Serasa Experian's Organizational Transformation with Quantive Results

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Serasa Experian is the world’s leading global information services company.

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Information Services
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Company size

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Quantive Results
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Value lever

Transparency and alignment
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OKRs for us are a means of transforming mindsets, not only a method to better execute strategy.

Flavio Balestrin
Vice President of HR, Serasa Experian


Looking to rapidly grow their already successful business, Serasa Experian needed an organizational transformation. They had the strategy and the right people for growth, but they were missing a single source of truth for their data to help them measure execution against their strategy. 

The company was also struggling to drill down to key objectives in a transparent manner. They needed a better solution to transform the process and increase the speed at which they developed, adapted, and activated strategies across the enterprise. 


In 2020, Serasa engaged Quantive's strategy execution platform, Quantive Results, to drive organizational change towards an outcome-focused organization. They utilized the simplicity of Quantive Results to align with leadership’s vision and set five objectives and 30 key results.  

One of the biggest selling points for Serasa was Quantive Results’ ability to integrate with their complete data stack and provide one central place for all KPIs. Not only did this make reporting less manual and time-consuming, it also gave them better accuracy and they could now report instantaneously with little to no lift, which transformed their previous reporting framework. 

In addition, 47% of Serasa employees agreed meeting time was spent more efficiently and 49% said communication around reporting became clearer and more transparent.


After implementing Quantive to help with strategy execution, Serasa saw monumental success and growth within the first two years of their transformation. Serasa attributed this to the improved alignment and focus Quantive Results facilitated across their organization. 

Some of the results they achieved were:

  • The ability to view objectives in Quantive Results improved results tracking and transparency across the organization by 67%
  • 90% of teams own OKRs
  • The Enterprise Credit Score Team has a 93/100 engagement score — one of the highest scores by a company using Quantive Results 
  • Streamlined onboarding and reduced ramp time for new hires by using Quantive Results
  • Bug SLAs cut in half from three to one-and-a-half months because of the collaborative opportunities Quantive Results provided

Quantive empowers modern organizations to turn their ambitions into reality through strategic agility. It's where strategy, teams, and data come together to drive effective decision-making, streamline execution, and maximize performance.  

As your company navigates today’s competitive landscape, you need an Always-On Strategy to continuously bridge the gap between current and desired business outcomes. Quantive brings together the technology, expertise, and passion to transform your strategy from a static plan to a feedback-driven engine for growth.  

Whether you’re a visionary start-up, a mid-market business looking to conquer, or a large enterprise facing disruption, Quantive keeps you ahead – every step of the way. For more information, visit www.quantive.com

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