Hello Tractor Fights Poverty and Scarcity in Africa with Quantive Results

Challenge

Hello Tractor, a smart tractor service company, has been referred to as Africa’s “Lyft for the farm” or “Uber of tractors,” reaching more than 500,000 smallholder African farmers. With the mission of fighting poverty and scarcity in Africa’s remote rural communities, OKRs were a natural fit for the Hello Tractor team.

Their teams were using OKR spreadsheets to track OKRs. This helped them get OKRs off the ground, but after two progressive OKR cycles, the spreadsheets’ limited capabilities were creating a major collaboration disconnect.  

“Employees did not know how their objectives fit in with the overall company goals and direction,” says Co-Founder and COO Folu Okunade. 

“They also felt that it was more of a performance stick, rather than a way for everyone to focus on high-priority achievable goals that collectively move the company forward.” 

Solution

In early 2020, Hello Tractor was preparing to expand their network across Africa and Asia through a massive growth phase. With scaling their OKRs on the horizon, the company turned to OKR software to manage their ambitious goal.

Folu spent months researching and piloting OKR tools: 

“I remained hesitant to pull the trigger due to the price tag, as well as the anticipated steep adoption curve for our distributed teams.” 

Then came Quantive Results.  

The Hello Tractor team puts transparency first, giving customers visibility throughout the service delivery process, from start to finish. With this shared value of transparency, it was clear Quantive Results simple-to-use platform was a natural fit for Hello Tractor, which made OKRs accessible and visible for teams. 

Outcomes

Quantive Results was Hello Tractor’s answer to the remote work shift of early 2020. The pandemic hit their operations significantly, so Quantive helped their teams shift to short-term, achievable objectives to keep the lights on and priorities straight.  

Since moving away from spreadsheets and managing OKRs with Quantive’s software, Hello Tractor has achieved their goal of organizational visibility. Jehiel Oliver, Founder & CEO, believes Quantive has helped the company move forward and grow as one. How?

OKR alignment — the team leans on the Quantive Results Check-ins feature to reflect on their work week-to-week, show what others are doing, and create connections between each other's efforts. Check-ins have also supported the technology team’s sprint retrospectives.

Hello Tractor uses Quantive Results’ integrations, including Slack and Jira, to create shared collaboration and make tracking progress seamless. “Everyone can see clearly how their objectives align with the core company objectives. Every employee understands the importance of the work they do.”

What started as ROI concerns and adoption challenges ended with a solution for driving collaboration, innovation, and engagement. 

“The strength of our team is its ability to adapt and innovate our business model without ever losing sight of our mission.”

OKRs keep their purpose front and center, so the Hello Tractor team can continue making farming accessible for all. 

Quantive empowers modern organizations to turn their ambitions into reality through strategic agility. It's where strategy, teams, and data come together to drive effective decision-making, streamline execution, and maximize performance.  

As your company navigates today’s competitive landscape, you need an Always-On Strategy to continuously bridge the gap between current and desired business outcomes. Quantive brings together the technology, expertise, and passion to transform your strategy from a static plan to a feedback-driven engine for growth.  

Whether you’re a visionary start-up, a mid-market business looking to conquer, or a large enterprise facing disruption, Quantive keeps you ahead — every step of the way. From OKR software to OKR consulting, we help you plan and meet your goals. For more information, visit www.quantive.com.