Blog

The Future of Strategy Execution is Here

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January 19, 2023

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3 min read
The future of Strategy Execution

Introducing Quantive

With a new name and a new look, Gtmhub launches the next chapter of helping organizations achieve the best possible by turning their strategic priorities into reality.


Decentralized. Adaptive. Fast. This is the now of work. 

According to data from the Performance Factory, on average, 40-60% of strategic potential is lost each year due to poor execution. In today’s world, that can mean a quick trip to the trash bin of business failures.   

In this more digital and disruptive age, there’s a historic opportunity to adapt your business and create new and greater economic value. As a natural outcome of the 4th industrial revolution, large-scale digitalization is accelerating.  

Unfortunately established companies are struggling to adapt to this change. They need help.  

The answer is a new model for operating a modern business. A modern operating model that enables companies to achieve their strategic priorities in a dynamic and constantly changing environment. A model designed to connect strategy to execution, achieve operational excellence, and use data and insights to inform and improve decision-making every step of the way.  

We believe this model is not just possible — it’s essential to the future of business success. And it’s made possible by Quantive.  

What this means for our customers

Simply put, Quantive delivers strategic agility. What does that mean? It means breaking down unnecessary silos. Taming ridiculous complexity. Fostering focus, transparency, and alignment. Decisions are made swiftly and confidently — and nothing gets in the way of the future.  

Quantive helps you unlock new levels of success by creating an organization that excels at strategic execution and consistently delivers the best possible: 

  • Go-to-market effectiveness 
  • Customer experience 
  • Products and services 
  • Productivity and efficiency 
  • Employee engagement 

Quantive helps you achieve the best possible. Period. 

A new word. A new name.  

Quantive is a state of being rooted in the word quantum — an elemental particle or significant change.  

Just like we're helping modern businesses redefine how they operate, we're also defining Quantive. Something bolder. Something new. Something built for the future. 

When organizations connect strategy to the day-to-day, achieve operational excellence, and use data and insights to inform and improve decision-making each step of the way, that's QUANTIVE! 

Our new wordmark

Our new custom wordmark dares to be different, speaking directly to an audience of ambitious leaders ready to reach beyond the status quo. We arranged the stem in the Q to bring to life the concepts of achievement, alignment, and agility while maintaining legibility and balance in the design. 

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Making a mark on the world

A logomark is also an essential part of identity. It’s how people mark their unique contribution to the world. Built from our custom wordmark, in one symbol, we share ours – to help every organization achieve the best possible. It’s an excellent way to bring this message to life in every brand touchpoint — even in the smallest spaces. 

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A winning color

As Gtmhub, we were lost in a sea of competitors leaning heavily into techy blue. Our new color palette leads with a single color — a confident green that commands feelings of energy and performance. A dark neutral blue and a cool gray provide a foundation, while a brighter secondary palette plays a dynamic supporting role. 

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A perfect type match

Typography lends form and flavor to our words. We’ve paired Aeonik by CoType Foundry for display with the ubiquitous SF Pro from Apple for body copy and subheadings. Our fonts are minimalist and lightweight, with rigid terminals that feel modern and timeless. Within this form, we bring to life to our brand attributes of bold, approachable, and savvy. 

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Join us for this exciting next chapter

We're very excited about this next chapter of our journey and the future value we can unlock for our customers. Stay tuned for more as our teams continue to work on providing you the technology and resources you need to close the strategy execution gap. And if you’re ready to realize more of your strategic potential, let’s talk. 


Quantive is your bridge between strategy and execution. Founded on the objectives and key results (OKR) methodology, our Strategy Execution Platform is where businesses plan successful strategy, focus and align teams to it, and stay on the leading edge of progress.

As your company looks to achieve the best possible results, you need a modern approach to run your business and change your business. The Modern Operating Model brings strategy, teams, and data together to help make decisions faster, optimize operations, and drive better business outcomes.

Whether you’re a large enterprise facing competitive disruption or a small business leading the innovative charge, Quantive helps gets you where you want to go.

Ready to achieve the best possible? Start using Quantive for free.

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