Photon is a growth-minded company with operations spanning across channels and geographies, as well as multiple successful modern wellness brands, including Slim 360, Iridium Labs, Veeva, and Ever Man.
Photon’s rapid expansion across brands, channels, and geographies created a struggle to stay aligned and focused on the organization’s top priorities, which changed from quarter to quarter.
Despite being anchored in strong values and a clear mission to rethink the health, fitness, and wellness market, a lack of transparency caused both managers and employees to miss opportunities to improve and reach even higher levels of performance. The company needed a solution that would help them deliver sustained growth and performance without giving up the close-knit, startup feel that drove their early growth and success.
Photon Group CEO Bruno Ahualli identified the OKR management framework as an opportunity for the business. He felt OKRs would deliver transparency and alignment to get everyone moving in the same direction while supporting the company's mission and goals. As part of a fast-moving digital brand, Ahualli also understood the value of technology to deliver accelerated returns on investment.
Photon Group decided to use Quantive Results to set and manage OKRs. The company also utilized data integrations to create, track, and visualize their KPIs, which they then linked to OKRs with dynamic key results. Along with the simple interface and support, Photon Group was able to implement OKRs effectively across their entire organization.
Following implementation, Photon Group benefited from a company-wide alignment boost, aided by the transparency and accessibility of OKRs through Quantive. With this newfound clarity came the ability to redirect people and resources to drive performance dynamically, helping the entire company perform at the highest level.
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